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5 Causes For Google Penalties

thecaptainBusiness

If you observe a sudden drop or decline in your rankings, there is a possibility that you are receiving a penalty from Google. When this happens, it can be a disastrous for blogs, especially for e-commerce websites as it prevents users from finding their site.

A penalty may come from an algorithmic or manual action. An algorithmic penalty is determined when the site has triggered a safeguard belt or filter imposed by Google. A manual penalty, on the other hand, is when someone from Google has manually reviewed a website and determined that it has violated one or more of their guidelines.

google penalty

Google penalizes a site for one of two reasons. First, when the website resorts to on-site or off-site manipulative methods to increase their rankings. Second, when the site does not provide a good experience for their visitors.

Here are the common mistakes that you must avoid.

Poor Quality Backlinks

Backlinks help you grow your rankings. But when you have too many backlinks coming from a site with no content, poor link profile, or have low domain authority, Google will deem your site as “spammy”.

Although they know that the backlinks of a website are out of the webmaster’s control, they have a way of knowing if the backlinks are the product of manipulative tactics. If you are building SEO backlinks for your site, make sure that quality trumps over quantity. One link from a high authority site outweighs hundreds of poor quality backlinks.

Unrelated Links

Years ago, webmasters approach to link building as inserting as many hyperlinks as possible in every post. Some would even contact other websites and offer reciprocal links as well. Because of this tactic, it has resulted in hundreds and thousands of irrelevant links – which now Google considers unfavorable.

Today, links should only be used when needed – for linking to a related area of focus or to other sites that would extend the knowledge of the webmaster’s content. If you think you have linked your content to unrelated sites, you need to review your content again and remove them as soon as possible.

Comment Spam

The idea of comment spam is building links by going to other blog posts, commenting on them with a link to your site. If you acquired your SEO campaign from an unreliable vendor, there is a great chance that they have added comment spam links in the mix of links you were guaranteed on. This used to be a conventional practice in gambling and pornographic sites.

Today, blogs have counteracted this by moderating their own comment feed or using a nofollow attribute for the commenter’s links. Make sure to check if you have any comment backlinks. If you are hiring an SEO vendor, check back with them to ensure that they do not give you links like these.

Link Buying

Search engines like Google put a lot of weight on the backlinks you receive, and the best strategy here is to build a profile of organic links. Achieving this is slower than simply paying for them, but it is a secure way of protecting your site from a Google penalty.

If you choose to join a link-building scheme, there is a great chance that you will be receiving a link from an unrelated page filled with irrelevant links. Even if the site’s overall domain authority is high, this contains no value to the eyes of Google.

Content Quality

It is clear by now that content is king when it comes to rankings. Sites that produce duplicate or thin content will get penalized by Google. It is critical to your ranking to produce good quality content. This means your post should be informative and valuable to your readers.

It is recommended to check your site for plagiarism and see there are any duplicate content issues. If you found a content that is similar to yours, it is vital that you edit your existing articles or remove them completely.

Avoiding the mistakes above should help you steer clear of Google penalties. But if your site ever does get hit, it is still possible to get your site back. Once in a while, review your backlink profile and remove the poor links you have.

Make sure that you are posting valuable and original content so as not to get dinged for content quality. If you choose to outsource your SEO to a provider, request for weekly updates to stay on top of everything.

Easiest Ways To Build Quality Backlinks

thecaptainMarketing, SEO

link building

Backlinking plays a significant role in ranking your website and making sure it stays popular. It is essential for Search Engine Optimization and search engines like Google as it gives credit to your website. If you have a strong backlinks portfolio, your site will be considered credible and relevant.

As we know, when popular sites refer to your website, it increases your traffic. To accomplish this, you must apply link building methods that will connect you to new audiences and produce a strong backlinks profile.

There are many unique ways to do it, some are technical, while some are plain and simple. If you are not ready to spend money on backlinking tools, here are some easy methods you can adopt to start building quality backlinks.

Guest Blog

High quality and targeted guest posts are better than low-value, and mass-produced ones. There are many link building schemes out available today, but guest blogging is one of the most effective and organic techniques today.

The first step to guest blogging is to recognize the sites that would take guest posts. Scope around and find sites in your niche. You can also search the authors on your competitor’s site and conduct Google search for their names in a quotation, and include the domain as well. You can use the following search terms:

“John Doe” + “guest post” -yourcompetitorsdomain.com

You will find a list of results where this particular author had submitted his or her guest post. Some of these are merely article mentions so check the site thoroughly first before sending any posting request. Normally, websites accepting guest submissions post their requirements and guidelines. This is where you determine the topic to write about and how long your submission should be. Here is a more detailed article on how you can submit a guest post to other sites.

Blog Comments

Blog commenting on your niche sites is the quickest and most effective way to build high DA links. High DA links are the links from other websites that have high domain authority.

If you are a newbie blogger, commenting on blogs should be at the top of your link building strategies list. Here are two reasons why this should be a priority: One, blog commenting gets quality SEO and backlink ranking. Two, it generates more traffic to your site.

Make sure to be as natural as possible and try not to sound like a robot promoting another website. Use an authentic identity in commenting so as not to avoid looking like a spam. Other websites appreciate blog comments that are related to their posts and are written naturally. You can ask questions or add some value by commenting what is missing in the post.

Mention Influencers In Your Blog

If you are following a particular influencer, this is the chance to acknowledge them in your blog. Reciprocation is a norm in the field of blogging. By referencing influencers, or the brand they represent, you can potentially generate more links.

Many influencers keep an eye on their stats. Some of them return the favor by tweeting about your post. Essentially, the followers of the influencer you mentioned will check out the link routing to your site thereby adding up to the traffic you are receiving.

Doing this also cements your image to the audience’s minds. If they resonate with your article, they will consider you a reliable source and a credible writer in the industry. So if you link your posts to these influencers, make the effort to share and tag them on social media. The more you do it, the more you establish yourself as an expert in your field.

Submit Infographic

One of the latest methods in building backlinks is through infographic submissions. This is a way to convey your content in a visual sense, and the demand for it today is very high. You can post infographics on Pinterest, Facebook, Twitter and other social media platforms.

There are also websites that accept infographic submissions along with your site link. As these are easy to understand and visually appealing, many people tend to share this more frequently.

There are so many methods in building quality backlinks. But using the right resources and techniques will help drive more traffic and rank your site better. Follow these simple tips above to help rank better and boos traffic.