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Business Dynamics That Will Shape Customer’s Era


Business reorganizing CEOs and board are aware that incremental overhauling on business will not get far enough. Going too slow or doing little may put at risk firms as they wrestle in a consumer-led, digital-driven market.

The big question, how remote do they have to go: getting closer to the consumer? Avoiding the complexities, and a marginal result of trying to convey experiences to multitudinous customers segment across numerous products?

In 2019, world leaders will not evolve operational control downward to individuals brands and subdivisions to stay close to the customers. It will be an equalizer so as not to fragmentize the business or dismantle margins.

The prediction is ⅓ of the companies in the B2C space will start overhauling their business set-up to be able to stay close to their customers and efficiently compete by exposure.

These companies will shift from a functional-siloed organization that prioritizes efficiency and restriction to a customer-driven model structure that leverages shared function to protect margins.

Leadership Changes

With an effective leadership change, organizations and companies will overcome the difficulty of failed change efforts and operate towards more effective, stronger, and more prosperous future. Concurrently, business climate places an incomparable three leaderships dimension:

  • Understand and personalize engagement with customers.
  • Managing a digital business.
  • Mindful what is needed to win in a customer-led, digital-centric market.

A lot of business leaders construct their career on an inside-out approach which is the capability to manage the business and constantly drive efficiency. Business leaders will see doubled attrition rates because CEOs dig in and designate heads with both customer and digital competencies.

Transitioning Roles

There is an original thread to this forecast: CEOs see eye to eye with the deep-rooted changes necessary to triumph in a customer-led, SEO management, and digital-centric market. These revisions must be stable.

Creation of new titles like ‘chief data officer,’ ‘chief digital officer,’ and ‘chief customer officer’ makes sense in one light, but they hush-up gaps in the current team leadership (particularly the CMI and CMO).

Gap-filler roles also institute a governance jumble, precedes unnecessary complexities, and disregard the real tasks at hand of placing the right leadership with the appropriate skills.

In 2019, CEOs will go on strengthening and normalizing the team leaders, and temporary roles will either go out of fashion or are tapered (down) to drive the main digital, data/analytics, and consumer programs.

Trust Becomes A Business Currency

Halfway of 2018, there is a forecast that cyber security will be a catastrophic issue in the U.S. presidential election and that some executives will resign due to a breach. Both of these came true. And it will still get worse in the coming year. What will amplify in 2017 are privacy breach, ransomware, service denial and angled espionage which impacts will be catastrophic:

  • Some companies on the levels of ‘Fortune 1000’ will go downhill due to cyber breach.
  • Healthcare fissure will become as trivial as a breach on retail.
  • About 500,000 internet-of-things will find a middle ground.
  • Midway of the 100 days of the new U.S. President will confront a cyber crisis.
  • National security will hammer on agencies to enhance their technology in surveillance that will create ethical and legal conflict between people and government.

Customers are much aware and wary of security and privacy risks, and they are frustrated by it. Because of this, customers will increasingly lose or gain rapport based on the great trust they will give to a company (e.g., www.linkvistadigital.com).

Talent In Short Supply

Macroeconomic or unemployment statistics conceals and confuses the significant imbalance in employment existence. There is a pressure in low-skilled jobs struggling to keep pace with a fast market movement.

Demand for certain responsibilities obliterates scarce supply, creating a discontent in labor markets every day. For business leaders of SEO marketing and new technology, the dominant ten competencies and roles that will be probably in demand and difficult to fill up are:

  • Data scientist.
  • CX professional.
  • Experienced designers.
  • Digital business leader.
  • Software developer.
  • A skilled analyst at predictive and statistical analytics.
  • Seller consultants
  • Cyber security professional.
  • Content professionals well-versed in storytelling.
  • Augmented and virtual-realist designer.

Hand-pick jobs will remain to be in negative unemployment, placing a huge strain on talent acquisition and talent management.

Revenue Risks Is Customer Driven

Customers who are empowered are now moving ahead: 40 percent of clients have a high-reaching willingness and capability to shift spend, with an added 25 percent creation of that mindset.

Today’s customer rewards or punishes companies based on one experience, a one moment in time. This attitude has been a trademark of the millennials, but it is now inoperative for old generations and has now normally considered. It can pivot a P&L into a leaking bucket.

One slipshod experience can spark off an immediate – and probably prolonged – shift in spending to a competitor, triggering companies to increases revenue per customer or increase the customer base to remain steady. We suppose tax risks – both shiftings spend on current product and incapacity to enrich – to boost up to 50 percent.

Industries who are securing customers using contracts are also affected by this one way or another. Revenue risks is a wake-up call for business and will serve to step up their initiatives on customers experiences and a wider effort in organizing and competing in a consumer-led market.

Operationalizing Emotion

Human beings by nature are imperceptibly rational and extremely emotional. Feeling disappointed, valued or frustrated are emotions that overrule decision-making about brand spending and loyalty.

The fact that influencing and understanding emotions are a crucial ingredient in companies success is not incredible – it has been the brand’s effort’s heart and soul. It is also the bedrock of the emotions-recognition technique (measuring physiological response) concurrently to scout for some retailers and conservative ethnographic researchers.

What is amazing is how emotions have been taken for granted and excluded from companies experience designs and core operation. Companies are now facing with some scary numbers: customers who experienced disgust, feeling of neglect or anger in the course of brands interaction are about eight times will unlikely forgive the company.

In 2019, some companies will make a significant incursion on what motivates customers decision. It is an initial step in discerning emotions as both a delineative and prognostic measure to guide experience designs and govern operation.

Companies will start to control better and quantify the power of emotion to attract empathy and spend.

New Technology Revolution

Technology has already altered the world: people’s lifestyle, customers empowerment, parameters on how business operates. The fast pace of innovation is confusing, The next generation of technologies is ready to overhaul industries and customers experience. The next wave will emerge in three schemes:

  • Harmonized engaging technologies that will build a unique virtual, digital and physical experience across journeys.
  • Technology insights that will alter the commitment of personalization and prognostic analytics into reality and be able to execute at a number cruncher level at scale.
  • Technology support that will run new level of speed and effectiveness and sanction the new wave of the technology revolution.

A fresh wave of technologies which remake customer experience and industries will start to emerge in 2017.

Artificial Intelligence

Whether unknowingly or knowingly, customers have contributed a remarkable calculation of personal and behavioral information to companies. From a consumer’s point of view, that alright of the company utilizes the same information to bring about inestimable, secluded experiences.

No worries, this hasn’t happened yet, thanks to data trapped in multifarious record systems and companies’ ineptness to correspond and drive insight that spreads their internal functional silos.

2017 will be the big opening year for information floodgates, run by a rapacious appetite for a dig-deep contextual insight that drives customers engagements via mobiles, wearables, and loT. Artificial Intelligence (AI) investments will triple as companies tend to tap into multiple systems, avant-garde analytics, and machine erudition technologies.

Vendors that are already digging up components of subjective computing talent into their solutions – such as Google, IBM, Adobe, Squirro, Salesforce, and Persado – will prosper.

Companies and businesses will continue to experiment with virtual reality and augmented reality, setting the foundation for greater implementations in 2018 and 2019.

Cloud Computing

Cloud computing has been one of the most impressive and eye-popping forces in the past decade technology market. And it is no longer an appendage technology bolted onto an old-school infrastructure as a venue to create a few consumer-facing apps.

Cloud application (SaaS), business service, and platforms (laaS/PaaS) now energizing a whole spectrum of digital capability, from the core systems of enterprise energizing the back office to the mobile apps bringing about new customers experiences.

The cloud market will speed up in 2017. Businesses utilize multitudinous clouds today, and they will use even more onwards as ClOs emerges to harmonize cloud ecosystem that connects employees, partners, customers, devices, and vendors to serve growing customers expectation.

Some will drive further, transforming from mere cloud adopters to creating cloud businesses themselves.

Takeaway

Companies across regions and industries are aware of the consequences of a customers-centric market that are on a fast pace. For a few, it serves as a realistic threat to their survival; for most, it signifies an important and probably prolonged revenue risk battle,.

While you are not still blown-away by this scenario, make an assessment of your structure, culture, talent, technology, business parameters, and technology to comprehend how deep the modification you need to become competitive and triumph in the customer’s age.

It is now the new era of business dynamics where customers expectations are at its height, and downhill tolerance for even mediocre experience pressures the hands of leadership, companies in the mainstream, and laggards alike.

How to Increase Conversion Rate of an Ecommerce Site

Traffic conversion is the blood and soul of any ecommerce business aspiring to make it big in the near future. The word “conversion” refers to a particular action that you want your visitors to complete. It may range from online sales to email signups to social media shares and so on.

Now, what would be the ideal conversion rate for your ecommerce site? Well, the average conversion rate for landing page stands at 2.35%. But you are aiming to beat the competition. So, the target should be to reach somewhere between 5.31%-11.45%.

conversion optimization audit

With almost every other retail store launching its ecommerce outlet nowadays, the competition is fiercely cut-throat in the contemporary online commerce scene. Building a beautiful online store and stuffing it with your inventory alone won’t be enough to beat the competition. You have to “optimize” your site.

The post below offers the top tips to optimize your ecommerce store to boost its conversion rate.

Superior product images

Despite its amazing convenience, online shopping has one major disadvantage.

It does not allow the customers to touch and feel the product physically. Thus, you have to make your featured products as realistic as possible to help customers with an informed decision.

It starts with top notch product images. Here are some points that you should remember while uploading the photos of your products on your online store:

  • High resolution images for a clearer view
  • Photos must be taken with lots of white space all around the item
  • Upload photos of the product from different angles
  • High interactive product images that will enable viewers to zoom, pinch, scale and rotate images as per their want

Strategic product description

Next to photos, your visitors will check the product information before taking any concrete decision. Here are the tips you should remember for the best optimized product description for your site.

  • Information-rich yet concise product description
  • Start with bullets for main features and unique advantages of the specific item
  • Follow the bullets with an elaborate detail of the product in a paragraph
  • Don’t make it too long

Don’t forget to paste positive customer reviews about the product on the same page.

Count on product videos

Product videos are any day more influential than static images. Now, it’s true that video is a comparatively more costly affair than images.

But, there are ways to offset the cost quotient and still get appealing product videos for your ecommerce. The solution is testimonial videos from your customers. Just request your customers to send you testimonial videos featuring the product and the amazing experience they had with it.

Free deals

Nothing attracts a customer most than the “FREE” word.

One of the best ways to keep your traffic glued to your portal is assurance of handy savings. Visitors are as attracted to discounted sales and freebies as bees are to pollen. So, launch occasional sales on your website and coupons for your popular products. Even a handy 10-20% discount from your side will go a long way in pumping up the conversion rate.

You should also consider free shipping to make things more convenient for your consumers. If you can’t offset the shipping costs on all orders, at least allow consumers to enjoy free delivery from a certain order amount.

Invest in remarketing efforts

Remarketing is one of the smartest ways to boost CRO (Conversion Rate Optimization) for your site.

Not everyone who checks your product and adds it to cart, buys it right away. Studies show around 96% of visitors leave a site without any conversion activity. This is where “remarketing” comes in.

The concept refers to the process where you target these visitors through relevant targeted messaging to influence them to complete the sale. These targeted messages will be sent to these visitors when they will participate in various activities in the web world. These include checking their emails, browsing of social media pages or checking YouTube videos.

The whole idea is to create a holistic influence around them. And, yes, while retargeting send your product messages with a lesser price guarantee than what they saw on your web page initially.

The other strong optimization tactics will be 24/7 live chat support, guarantee of advanced security measures to protect customer information, multi-payment facility and of course – easy and speedy browsing. Proof of sales addon tools are a recent tactic that helps build trust in a site the user is not familiar with.

Just put yourself into your potential customer’s shoes before taking up the optimization efforts and everything will fall into place.

Who Uses SEO, Really

“How does Google settle which site to rank first?”

Google utilizes an algorithm that attempts to understand what a particular page or website is all about. It also analyzes popularity and engagement of users. The answer to the question above is basically how a webmaster optimizes his or her site.

SEO expert

Any company with an existing website can benefit from search engine optimization. Not only can it help increase visibility and rankings, but it can also drive more traffic and bring paying customers. Although every page on the Web needs some optimizing, some industries gain more from it. Because SEO is a massive part of branding, it is a pivotal demographic in influencing the wants and needs of the consumers.

Still, some industries or companies benefit from it more than others. Here are some of the people who absolutely study, analyze and implement SEO.

Start-Up Businesses

Start-Up companies have two problems that can hinder them from succeeding. First, their websites do not have visibility, which means the launch of their product will not get to people. Second, they have a limited budget and less revenue, which means they could struggle if they spend for large-scale advertising and marketing efforts.

SEO is a cost-efficient marketing strategy. As long as a business continuous to practice on and off page optimization, publish quality content and use keywords and links wisely, then the site can become more visible to people and the profits will pick up soon after that.

Service Professionals and Companies

Long ago, when the Internet was not as accessible as it is today, people ask for referrals whenever they need a particular service done. This means people know where to get a service done through either word-of-mouth or other traditional advertising techniques.

In today’s modern age, people can quickly turn to their phones and Google a search query that will supply the answers they need. Examples of these include where to get your carpets cleaned, where you can find the best dog groomer in town, where you can deliver your laundry and where you can see the best pediatrician for your kids. Service companies need SEO to reach out to their target audience. Without it, their site will remain unnoticed.

Local Entrepreneurs

Search engines particularly Google does not just operate on an algorithm that can detect locations nearby to their users. If a local company can make his or her site relevant enough with the use of SEO, geographic specific keywords or keyword phrases will land them a position on the triple slot on top of the search results page.

Competing Brands

For the businesses that are in the highly competitive industry, SEO plays one vital role, and that is to stay visible in search engine results page. Stores that sell similar goods or services will have difficulty in outranking other sites that are well-optimized. To survive this competitive landscape and stay relevant, effective SEO campaigns will help these businesses stay afloat to survive. After all, it is better to receive little traffic than none at all.

For newly-built sites, simple optimization techniques can deliver exceptional returns. However, companies that are in the hostile world will need more than just coding skills. They will now require a professional SEO specialist to do the job for them.

Learning the intricacies of SEO takes time. With Google’s algorithm changing so rapidly, only the experts can keep a hawk eye ton these changes. Without a specialist’s help, your business could die. So whoever is responsible for your website optimization should seek for the best strategist and consultant, unless they decide to study this subject full-time.

A website is the typical first point of contact with your target audience. It serves as the business card that generates leads and attracts new customers, and even potential investors. But unless people can easily find it, designing a website will be all for nothing. SEO indeed plays a crucial role in gaining profit and staying in business.

How To Use Facebook For Your E-commerce Site

In the last decade or so, marketing is one of the business aspects that has the most dramatically changed. The way we interact, communicate and perform tasks in this modern age has been completely revolutionized, and this has influenced digital marketing.

One facet of digital marketing that has tremendously benefited both users and entrepreneurs is the use of social media. Because the channels of customers you can get from social media are so massive, businesses can use them and garner more tailored and lucrative sales. It is also an excellent way to propagate messages and announce business deals.

facebook marketing

Out of all the social channels you can use, the most popular is of course Facebook. But as a business owner, what can Facebook really do for you?

Customers Can Reach Out

Traditionally, customers need to snail mail any comments or complaints about a service or product to a particular business. But today, people can easily contact you for any concerns and complaints – which constitutes quicker action and resolution. Facebook offers a wide reach and provides you with the opportunity to understand the perspective of your clients and customers.

Interact With Clients and Customers

After hearing out the clients or customers, it is now time to interact with them and leverage solutions for problems that have occurred. By establishing your own Facebook business page, you and your consumers can directly communicate and understand each other. This is the easiest way to know what they like and do not like about your products or services.

Better Brand Recognition

Facebook is one of the social media channels that authorizes you to share pictures, announce promotions, offer discounts and show videos to your target audience. Since people check their Facebook accounts almost every single day, there is always an opportunity to advertise. If you take the time to promote your page, the more people will check it out and know what your brand is all about.

Advertise Special Offers and Competitions

There are features on Facebook that you can use for raffles, promotions, and other deals. Running competitions is found to be very effective in engaging with your customers for your business website. Users will willingly like your Facebook page, share your post and tag their friends to participate in contests. Activities like contests, deals, and special offers can significantly boost your engagement.

Share Unique and Timely Content

Unlike Twitter, Facebook does not limit your posts to a certain number of characters. Because of this, you can create your own content and share it on your Facebook page. You can also share a link to your business’s blog post.

The best part about using Facebook is that the more traction your post gets, the more frequently it appears on the newsfeed of your followers. If they appreciate what they saw and read, they can easily click the share button and potentially expose your business to a whole different audience.

Use Facebook Targeted Ads

Facebook actually offers advertising platforms for business accounts. Whether you post regularly or not, creating targeted ads will get the most out of your ad spending. It targets your ads based on the location, demographics, gender, interests, age, and behavior of the user.

If you post the right content and find the right audience, you can obtain a massive engagement. Of course, this is easier said than done. Here is an article on how to use Facebook targeted ads to your advantage.

To sum it up, Facebook provides your business a digital platform to propagate what your business is all about. It is a channel where you can promote products and services in an interactive and unique manner while enabling your followers and customers to share their insights.

In return, you can closely observe customer behavior, carefully monitor the likes and dislikes of your audience and make informed business decisions. These are the reasons why Facebook is a critical marketing tool that every business should take advantage of.

5 Causes For Google Penalties

If you observe a sudden drop or decline in your rankings, there is a possibility that you are receiving a penalty from Google. When this happens, it can be a disastrous for blogs, especially for e-commerce websites as it prevents users from finding their site.

A penalty may come from an algorithmic or manual action. An algorithmic penalty is determined when the site has triggered a safeguard belt or filter imposed by Google. A manual penalty, on the other hand, is when someone from Google has manually reviewed a website and determined that it has violated one or more of their guidelines.

google penalty

Google penalizes a site for one of two reasons. First, when the website resorts to on-site or off-site manipulative methods to increase their rankings. Second, when the site does not provide a good experience for their visitors.

Here are the common mistakes that you must avoid.

Poor Quality Backlinks

Backlinks help you grow your rankings. But when you have too many backlinks coming from a site with no content, poor link profile, or have low domain authority, Google will deem your site as “spammy”.

Although they know that the backlinks of a website are out of the webmaster’s control, they have a way of knowing if the backlinks are the product of manipulative tactics. If you are building SEO backlinks for your site, make sure that quality trumps over quantity. One link from a high authority site outweighs hundreds of poor quality backlinks.

Unrelated Links

Years ago, webmasters approach to link building as inserting as many hyperlinks as possible in every post. Some would even contact other websites and offer reciprocal links as well. Because of this tactic, it has resulted in hundreds and thousands of irrelevant links – which now Google considers unfavorable.

Today, links should only be used when needed – for linking to a related area of focus or to other sites that would extend the knowledge of the webmaster’s content. If you think you have linked your content to unrelated sites, you need to review your content again and remove them as soon as possible.

Comment Spam

The idea of comment spam is building links by going to other blog posts, commenting on them with a link to your site. If you acquired your SEO campaign from an unreliable vendor, there is a great chance that they have added comment spam links in the mix of links you were guaranteed on. This used to be a conventional practice in gambling and pornographic sites.

Today, blogs have counteracted this by moderating their own comment feed or using a nofollow attribute for the commenter’s links. Make sure to check if you have any comment backlinks. If you are hiring an SEO vendor, check back with them to ensure that they do not give you links like these.

Link Buying

Search engines like Google put a lot of weight on the backlinks you receive, and the best strategy here is to build a profile of organic links. Achieving this is slower than simply paying for them, but it is a secure way of protecting your site from a Google penalty.

If you choose to join a link-building scheme, there is a great chance that you will be receiving a link from an unrelated page filled with irrelevant links. Even if the site’s overall domain authority is high, this contains no value to the eyes of Google.

Content Quality

It is clear by now that content is king when it comes to rankings. Sites that produce duplicate or thin content will get penalized by Google. It is critical to your ranking to produce good quality content. This means your post should be informative and valuable to your readers.

It is recommended to check your site for plagiarism and see there are any duplicate content issues. If you found a content that is similar to yours, it is vital that you edit your existing articles or remove them completely.

Avoiding the mistakes above should help you steer clear of Google penalties. But if your site ever does get hit, it is still possible to get your site back. Once in a while, review your backlink profile and remove the poor links you have.

Make sure that you are posting valuable and original content so as not to get dinged for content quality. If you choose to outsource your SEO to a provider, request for weekly updates to stay on top of everything.

Easiest Ways To Build Quality Backlinks

link building

Backlinking plays a significant role in ranking your website and making sure it stays popular. It is essential for Search Engine Optimization and search engines like Google as it gives credit to your website. If you have a strong backlinks portfolio, your site will be considered credible and relevant.

As we know, when popular sites refer to your website, it increases your traffic. To accomplish this, you must apply link building methods that will connect you to new audiences and produce a strong backlinks profile.

There are many unique ways to do it, some are technical, while some are plain and simple. If you are not ready to spend money on backlinking tools, here are some easy methods you can adopt to start building quality backlinks.

Guest Blog

High quality and targeted guest posts are better than low-value, and mass-produced ones. There are many link building schemes out available today, but guest blogging is one of the most effective and organic techniques today.

The first step to guest blogging is to recognize the sites that would take guest posts. Scope around and find sites in your niche. You can also search the authors on your competitor’s site and conduct Google search for their names in a quotation, and include the domain as well. You can use the following search terms:

“John Doe” + “guest post” -yourcompetitorsdomain.com

You will find a list of results where this particular author had submitted his or her guest post. Some of these are merely article mentions so check the site thoroughly first before sending any posting request. Normally, websites accepting guest submissions post their requirements and guidelines. This is where you determine the topic to write about and how long your submission should be. Here is a more detailed article on how you can submit a guest post to other sites.

Blog Comments

Blog commenting on your niche sites is the quickest and most effective way to build high DA links. High DA links are the links from other websites that have high domain authority.

If you are a newbie blogger, commenting on blogs should be at the top of your link building strategies list. Here are two reasons why this should be a priority: One, blog commenting gets quality SEO and backlink ranking. Two, it generates more traffic to your site.

Make sure to be as natural as possible and try not to sound like a robot promoting another website. Use an authentic identity in commenting so as not to avoid looking like a spam. Other websites appreciate blog comments that are related to their posts and are written naturally. You can ask questions or add some value by commenting what is missing in the post.

Mention Influencers In Your Blog

If you are following a particular influencer, this is the chance to acknowledge them in your blog. Reciprocation is a norm in the field of blogging. By referencing influencers, or the brand they represent, you can potentially generate more links.

Many influencers keep an eye on their stats. Some of them return the favor by tweeting about your post. Essentially, the followers of the influencer you mentioned will check out the link routing to your site thereby adding up to the traffic you are receiving.

Doing this also cements your image to the audience’s minds. If they resonate with your article, they will consider you a reliable source and a credible writer in the industry. So if you link your posts to these influencers, make the effort to share and tag them on social media. The more you do it, the more you establish yourself as an expert in your field.

Submit Infographic

One of the latest methods in building backlinks is through infographic submissions. This is a way to convey your content in a visual sense, and the demand for it today is very high. You can post infographics on Pinterest, Facebook, Twitter and other social media platforms.

There are also websites that accept infographic submissions along with your site link. As these are easy to understand and visually appealing, many people tend to share this more frequently.

There are so many methods in building quality backlinks. But using the right resources and techniques will help drive more traffic and rank your site better. Follow these simple tips above to help rank better and boos traffic.